"Doing what is right, fair and honorable is more important than winning or losing”- Chick Moorman

What this quote means is even if you lose something valuable but you did the best thing it is still more important than winning or losing. For example if you are playing a soccer game and you are tied, at the last minute someone flops and the referee marks a penalty , right there the player that flopped has to be honest and tell the referee he flopped.